One of my goals with passive marketing has been to diversify my income as much as possible. This is going to involve putting up multiple websites that each generate a small amount ($1000 – $2000) per month in hands-off income. This main site is one of those, and I am hoping to get up about eight more.
Last week I was doing some keyword research when I hit upon a good idea. Everything always sounds like a good idea in beginning, but only time will truly tell. It wasn’t really focused – it was some random terms that I was just really curious about. My main tool for using this was the free Google keyword tool. I won’t tell you the exact phrases, but I can tell you they were local to where I live and they had to do with employment , posting resumes, finding jobs, etc. Using the free Google Keyword tool I was about to find some search terms that are being hit on 200,000 times per month. One of these search terms has pretty low competition. Ahhh. We are hitting the SEO sweet spot. So I hopped on into my domain account over at Enom (which is always pre-funded) and did some checking on domain names. Yes! A trifecta. A domain name with the exact keywords in it was available. because my account is pre-funded I can snatch up domains like that very fast.
I used my hosting reseller account to set up a new hosting account in about 30 seconds. I then put up a basic index.php with the title, description and H1 tags set to good SEO values. it is better to use index.php over index.html or index.htm because you instantly get the advantage of being about to do a little programming on your site. In my case I used a single line of PHP to make the site seem new and relevant. PHP has functions to return the current date and time, and users love to see that the content on the site is new. I always try to use current date/time information on all of my pages.
I created good footer with some other keyword phrases in the same family. And then I filled in the middle with some Javascript that pulls content from another site. The good part about this is that I can get relavant content up there very fast. The bad part about using Javascript is that the content is not really hosted on my site. It is hosted elsewhere. So I am not getting any SEO value from it.
Time invested: Two hours
Money invested: $9.90 (domain purchase only, already had the hosting)
My future goal with this site is to find XML datafeeds of job information that can be monetized. Several of the job sites have affiliate programs. I want to pull those into my database and display local results for my region.
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